• Video / Branded Content
  • Writing
  • Reel
  • About

Hamish Anderson

  • Video / Branded Content
  • Writing
  • Reel
  • About

Lincoln: Defining Continental

In the 1960s the Lincoln Continental was synonymous with worldly sophistication. But 50 years later, when Lincoln decided to relaunch the vehicle, its name had become antiquated, and its Europe-focused notion of internationalism seemed limited.

The response: To redefine “Continental” (the car and the concept) a four-part video and article series was created, featuring talents whose international travels (India, Spain, Colombia) influence their work at home in the U.S. Each talent was the subject of one video and a Q+A (written by Hamish) in an appropriate Condé Nast magazine, accompanied by a visual reflection of their work (a cut-out recipe; hand-written music; location scouting photos).

Talents: Oscar winner Barry Jenkins, director of Moonlight; chef and author Seamus Mullen; textile designer John Robshaw; globe-trotting musician/producer Will “Quantic” Holland.

Directors: Common Good.

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