• Video / Branded Content
  • Writing
  • Reel
  • About

Hamish Anderson

  • Video / Branded Content
  • Writing
  • Reel
  • About

Gucci: Myth Of Orpheus

When Alessandro Michele was named creative director of Gucci, the brand wanted to create buzz around his debut pre-Fall collection and communicate his vision, which blurs the lines between ancient and modern, street and high-end.

The response: A four-part scripted video series, retelling the ancient Greek myth of Orpheus and Eurydice in modern-day New York City with a Gucci-clad cast, including French singer/actress (and daughter of Jane Birkin) Lou Doillon. Gia Coppola directed; Oscar-nominated costume designer Arianne Phillips was the stylist, Blood Orange did the music.

Videos ran on multiple Condé Nast properties, plus Gucci O&O. View goals were exceeded by 600%

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